Strategic Product Consultancy · Munich

Product
Systems

EST. 2015 · MUNICH, DE

Available for engagements

Specialized advisory for high-growth SaaS and marketplaces. I help businesses scale through fractional leadership, strategic roadmapping, and data-driven discovery.

About

Product by trade,
curious
by nature.

I am a Strategic Product Consultant driven by outcomes. My work is centered on one goal: moving the needle.

With a background spanning API services, marketplaces, e-commerce, and conversational AI, I bridge the gap between complex technical stacks and commercial success. My experience is rooted in the high-velocity environment of pre-Series B startups, complemented by high-impact advisory roles for global household names.

As a former founder who bootstrapped a conversational commerce startup to a 6-figure turnover, I bring a unique owner's perspective to every engagement. I don't just suggest features; I build the systems and strategies that deliver measurable unit economics and sustainable growth.

Based in Dachau/Munich, I partner with international leadership teams to solve their most critical product challenges.

Service Offerings

Specialized work,
structured for impact.

01
Fractional Product Leadership

High-level strategic advisory for executive teams. I provide the leadership necessary to scale product-engineering organizations, optimize P&L, and refine unit economics — without the overhead of a full-time hire.

02
System Design & Roadmapping

Developing 0-to-1 product strategies and translating business objectives into actionable, high-velocity roadmaps that align stakeholders and engineering squads toward the right outcomes.

03
Advanced Product Discovery

Utilizing deep user research and data modeling (SQL/Python) to identify market opportunities, validate product-market fit, and run high-impact A/B testing programs that compound over time.

04
Venture Design & Growth Advisory

Leveraging founder-level experience to guide startups through critical pivots, fundraising preparation, and go-to-market execution. Built from lived experience, not theory.

Selected History

Strategic engagements that moved the needle.

2023 — Present
Insense
Fractional Head of Product

Directing product strategy for a SaaS-enabled creator marketplace. Leading the transformation of product-engineering processes and overseeing the roadmap to drive retention and revenue.

2020 — 2022
Pizza Hut Digital Ventures
Senior Product Consultancy

Strategic advisory for global e-commerce renovation. Optimized conversion paths across 14 international markets, contributing to 9-figure annual sales and £10m in incremental growth.

2019
Fat Llama
Strategic Product Engagement

Consulting on marketplace liquidity for a YC-backed platform. Delivered a mobile-first initiative that doubled MAU and increased search-to-view conversion from 45% to 70%.

2017 — 2018
Striing
Co-founder & Product Lead

Led the design and commercialization of a conversational commerce platform. Bootstrapped from PoC to 6-figure turnover with a major nationwide restaurant group.

2015 — 2017
Flyt
Technical Programme Management

Managed complex integrations for high-profile accounts including Just Eat and KFC. Led the end-to-end rebuild of Nando's e-commerce platform — acquired by Just Eat Takeaway.com.

Toolkit

How I work.

Strategy
  • Market definition & competitive analysis
  • Forecasting & scenario modeling
  • Decision facilitation
  • Unit economics & P&L
Research
  • User interviews & synthesis
  • SQL-based data analysis
  • Problem / opportunity deep dives
  • A/B test design & evaluation
Execution
  • MVP definition & roadmapping
  • Agile squad management
  • API documentation
  • Multi-timezone delivery
Design
  • Interaction mapping
  • System flow diagrams
  • High-fidelity wireframing
  • Figma · Whimsical · Miro
"I find meaning in discovering and appreciating the complexity of the world — whether through history, philosophy, or building elegant product systems."
Philosophy

Curiosity is my primary driver. I aim to leave every project, community, and institution in a better state than I found it.

When I'm not at my desk, you'll find me on the football pitch, in a boxing ring, or kitesurfing when the wind allows.

What I'm reading